SEOUL, KR / ACCESSWIRE / January 14, 2025 / DOOH advertising, a key driver of trends like Retail Media, has experienced significant transformation with the advent of artificial intelligence (AI). SpaceVision AI is leveraging this shift to help clients achieve impressive sales growth, with some examples showing increases of 400% or more, through advanced computer vision and AI to track audience engagement with DOOH advertising.
A Challenging Medium Filled With Potential
DOOH is a difficult medium to make the most of, but advertisers know that displayed ads work well enough to invest in them-the problem is that many don't know who they work on or how effective they really are. As a result, DOOH advertising often involves inefficient budget allocation for low-impact ads. SpaceVision AI has become the solution advertisers need to reverse this dynamic.
An All-In-One AI Solution
SpaceVision is pioneering a new standard in measuring and enhancing the effectiveness of outdoor advertising, with a particular focus on DOOH and retail media. A few years ago, this might have seemed impossible, but the rise of AI has changed things.
With SpaceVision's proprietary computer vision technology, they can analyze audience demographics while tracking exposure and engagement with outdoor advertisements. This provides invaluable insights and a comprehensive understanding of the overall effectiveness of each campaign.
"Leveraging our AI technology, businesses can quickly and accurately identify which products or ad content capture audience interest and respond with effective sales strategies," said Dongwook Lee, founder and CEO. "SpaceVision's solution is a commercially deployed product actively being adopted in the DOOH market by leading advertisers and retailers in advanced markets."
Engagement, Demographics, and Effectiveness
SpaceVision offers features for delivering customized advertisements that take demographics into account, considering the audience's age, gender, and attention levels to creative material. With this data in mind, SpaceVision AI automatically increases the exposure of attention-grabbing content. This way, the technology works to improve the effectiveness of DOOH advertising.
"We leverage novel technologies to make measuring customer engagement with DOOH advertisement content easier," said Lee, "analyzing people's behaviors and interest in indoor and outdoor retail environment spaces. AI-driven content selection and analysis based on customer activity has shown tremendous success."
A Glimpse into the Future of DOOH Advertising
SpaceVision has secured successive rounds of funding from leading venture capitalists in South Korea and is set to capitalize on its proprietary technology. As outdoor media rapidly digitizes, AI is proving essential for advancing DOOH advertising.
With the most advanced technology in the field, SpaceVision continues to innovate, addressing diverse customer needs through foundational AI and expanding its global partnerships in DOOH and retail. Both advertisers and retailers will have the opportunity to experience the commercial-ready solutions firsthand at exhibitions like CES, ISE, and EuroCIS.
As AI evolves, so will DOOH advertising, and SpaceVision remains committed to driving innovation, ensuring advertisers maximize the potential of this transformative medium.
Media Details
Website URL: https://www.space-vision.ai/
Company Name: SpaceVison AI inc.
Email address: contact@space-vision.ai
Country: South Korea
Source: SpaceVision AI
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