Florida entrepreneur urges professionals to take control of their online presence with smarter tools and simpler strategies
MIAMI, FL / ACCESS Newswire / June 10, 2025 / Anthony Gallo, founder of Florida SEO Services and SoFlo Real Estate Network, is raising awareness about the growing need for digital visibility and smart automation among real estate professionals and small business owners. With the release of his latest project, SoFloRealtor.ai, Gallo is also using his platform to encourage professionals to rethink how they approach digital marketing-and to take ownership of their online future.
"In today's world, if someone can't find you online, it's almost like you don't exist," says Gallo. "That's not just true for businesses-it's especially true for realtors competing in luxury markets."
According to the National Association of Realtors, 97% of homebuyers search online for properties. Yet many agents still depend heavily on third-party platforms like Zillow and Redfin, where control over lead flow and branding is limited. Gallo believes that has to change-and fast.
"Realtors are great at selling homes, not running SEO campaigns," he says. "But without the right digital tools, they're stuck relying on platforms they don't control. That's why I built SoFloRealtor.ai-to give them some of that control back."
A Call to Action for Professionals
Gallo isn't asking professionals to become SEO experts overnight. What he's advocating for is digital awareness-an understanding of how visibility works, and what steps realtors and small business owners can take to improve it.
"It's not about trying to do everything," he says. "You don't need to be on every platform or post every day. What matters is being intentional. One well-placed blog, one optimized Google Business Profile, one solid lead system-that's what moves the needle."
He warns against the common trap of "digital busywork"-spending time on unfocused marketing tactics that look good but don't convert. "I've seen people spend thousands on flashy ads with no strategy. The return is nothing," he says. "Instead, focus on small, high-impact efforts that support your long-term goals."
Tools That Solve Real Problems
Gallo's approach is grounded in solving real problems-something that led directly to the development of SoFloRealtor.ai, an AI-powered assistant designed to help real estate agents follow up with leads and qualify potential clients efficiently.
"AI Virtual Realtor is like a personal assistant that never takes a break," he says. "It calls leads, asks the right questions, and keeps the agent free to focus on what they do best-closing deals and serving clients."
It's not about replacing human interaction, Gallo clarifies-it's about freeing up time for it. "When early-stage communication is handled automatically, agents have more time to build relationships, and that's what drives success."
The Bigger Picture: Building Smarter, Not Harder
Gallo's message isn't limited to real estate. As someone who's worked across industries, he sees the same patterns everywhere. Business owners stretch themselves too thin, try to do too much, or ignore digital channels completely because they feel overwhelmed.
"I've been there," he admits. "I used to say yes to everything-ad campaigns, web design, consulting. Eventually, it burned me out. That's when I learned to build systems that worked without me having to be involved 24/7."
Now, Gallo is encouraging others to think the same way. "You don't need a million tools. You need the right ones, used the right way."
What You Can Do Today
Gallo offers a simple but practical call to action: Audit your digital presence.
Google your name or your business-what shows up?
Is your Google Business Profile claimed and up to date?
Are you collecting reviews?
Is your content helping people understand what you offer?
"These steps don't cost anything," he says. "But they give you insight into how visible you are and what you need to work on. That awareness alone is powerful."
He also recommends setting aside a small block of time each week to focus on digital visibility, whether that means writing a blog, asking a client for a review, or reviewing analytics.
"Digital growth doesn't happen overnight," Gallo adds, "but if you work at it steadily, the results last a long time."
About Anthony Gallo
Anthony Gallo is a Florida-based entrepreneur, digital strategist, and founder of Florida SEO Services and SoFlo Real Estate Network. His latest innovation, SoFloRealtor.ai, offers AI-powered support for realtors looking to automate lead generation and outreach. Gallo is focused on helping professionals build systems that create sustainable growth through strategic digital tools.
To learn more or take your first step toward better visibility, visit: https://www.anthonygallobusiness.com
Contact: info@anthonygallo.com
SOURCE: Anthony Gallo
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