Lushi First to Market to Introduce Injection Specialists in NYC for Women and Couples Undergoing Egg Freezing and IVF

Published 9 hours ago via Business Wire

Patients in tears beg for any help and guidance on TikTok and Instagram; current system forces women to buy expensive drugs on the black market just so they can have a baby

Lushi, a modern fertility and wellness platform, today announced its injection specialists are ready to be deployed in New York City to help women who want to have a baby.

These services, the first ever available across Manhattan, Brooklyn, and Queens, connect women with fertility registered nurses to deliver expert, personalized care directly in their homes.

“The current system is failing our women and I can’t bear it,” said Jessica Schaefer, Lushi Founder and CEO. “Hundreds of thousands of women are breaking down over this on social media, and at launch, my Instagram, LinkedIn and inbox were flooded with traumatic stories about how scared patients were when they had to administer fertility shots themselves. Photos with bruises and syringes. We’re going to help these women have a humane and comfortable experience from their homes.”

Lushi’s Chief Medical Officer, Dr. Mana Baskovic, a robotics board certified ob-gyn, has selected the top fertility specialists nationwide to change how women will access fertility care. Known for solving America’s most dire infertility cases, Dr. Baskovic, known to her patients as ‘Dr. B’ has created a rigorous training program for all of Lushi’s nurses that must reach 100 percent pass rate before they are deployed.

Lushi’s Fertility Specialists will oversee in-person, at-home appointments, and virtual consultations, ensuring each patient receives expert, tailored guidance and compassionate support during their egg freezing and IVF journeys.

“Under the old system, women had to learn how to mix anywhere from two to three fertility drugs per day and administer up to 42 shots per fertility cycle,” said Dr. Baskovic. “We’re offering something totally different and better.”

“It wasn’t until celebrities and younger women took to social media complaining about their traumatic experiences that anyone in the health industry cared. In fact, a majority still do not. I left the practice I was at because women have been neglected for close to 40 years now – it’s time to change the system,” said Dr. Baskovic.

A former equity analyst at JPMorgan flew in her mom from Houston to do the egg freezing shots. “I went to Yale, I work in biotech, but I’m not a doctor and have never administered shots. I had no clue what I was doing and there was quite literally no guidance. My mom also feared messing it up for me. It’s critical that ambitious, smart women are able to take control of their fertility options.”

Evan Sahr, Managing Partner of Rewired Talent with Jason Tartick, shares the male perspective on IVF. “Mixing fertility drugs and sticking them in my wife’s bum is not what I call my idea of a fun Friday night! Not to mention, the last thing I’d want to do is hurt her or our chances of having a baby. Our son Nate is the best thing that’s ever happened to us. I wish Lushi existed when we went through the process because then maybe we wouldn’t have had to do it five times; it would have saved me a lot of money, and more importantly wouldn't have taken an emotional and physical toll on us.”

By combining advanced technology, which includes gen-AI, with a patient-first approach, Lushi continues to redefine the standards for fertility and wellness support.

Lushi’s New York services include:

  • At-home injection appointments for egg freezing and IVF administered by registered clinical injection specialists.
  • Virtual consultations offering convenient expert guidance.
  • Remote monitoring to support every step of the fertility process.
  • 24/7 access to Lushi AI Support for real-time assistance.
  • A personalized "My Fertility Plan" to optimize health and egg quality.
  • Customized wellness plans designed to reset the body post-retrieval.

Up next, Lushi will focus on how the pharmaceutical industry can drive down the cost of fertility drugs.

“There’s no reason for Ozempic, a novel medication, to be 40 times cheaper than fertility drugs, which have been around for decades. We’re in conversations with Mark Cuban of Cost Plus Drugs to explore how we can decrease the cost and send the drugs directly to your doorstep. When I was doing egg freezing, I had to go 40 minutes uptown to a specialty pharmacy every other day. No one has time for that,” Schaefer added.

Join now for a better fertility experience.

About Lushi

Lushi is a modern fertility and wellness tech platform offering a patient-first approach to reproductive health. Through its advanced technology, which includes gen-AI, and holistic services, Lushi provides personalized care designed to improve fertility outcomes and enhance the overall patient experience. The company is headquartered in LA/NY. To learn more about Lushi and its offerings, visit www.lushi.co.

Contacts