Venu Holding Corporation (“VENU” or the “Company”) (NYSE American: VENU), a visionary owner, operator, and builder of upscale live music venues and premium hospitality destinations, announced today the first step towards their strategic partnership with Primary Wave Music, the leading publisher of iconic and legendary music in the world, to bring artist-inspired experiences to its premium entertainment venues nationwide.
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Primary Wave x VENU
Home to more than 200 legendary artists and estates, including icons such as Luther Vandross, Whitney Houston, and James Brown, Primary Wave Music is celebrated for reintroducing classic artists to new generations through innovative marketing, content, and brand partnerships. Backed by a catalog of over 1000 Top 10 singles and 400 #1 hits, this partnership creates a scalable pipeline of premium content with enduring market demand.
As VENU accelerates its nationwide expansion, with three new outdoor amphitheaters anticipated to open in 2026 across the Tulsa market, El Paso, Texas, and the Dallas metro area, this new alliance deepens the Company’s artist-inspired programming and strengthens its premium entertainment portfolio. With operating campuses already established in Colorado and Georgia, VENU continues to scale its footprint, targeting up to 40 total locations by 2030.
“Primary Wave’s approach to honoring music’s greatest legends while empowering new voices makes them the perfect partner as we expand our artist-inspired programming across the country,” said J.W. Roth, Founder, Chairman, and CEO of VENU. “We’re going beyond what’s been done before. Developing a multi-dimensional content strategy in-house to include residencies, theatrical performances, and other original productions, is a top priority for us. This relationship represents a key step in creating truly unique and diversified content as we look beyond live concerts to redefine the live entertainment experience.”
Lisa Fruggiero, Vice President of Brand Partnerships at Primary Wave Music, commented, “Coming together with VENU was an easy decision. This exciting, anticipated partnership provides an opportunity for Primary Wave to build a dynamic platform, alongside VENU’s incredible team, that will connect our iconic catalog of music with fans across multiple generations. These cutting-edge music experiences will push the boundaries of how fans can engage and celebrate our legendary roster of artists for years to come.”
Each new amphitheater in Oklahoma, Texas, and future markets are expected to feature VENU’s Multi-Seasonal Configuration Technology. This system combines radiant heat, massive fans, wind walls, and a canopied roof structure to ensure year-round comfort and weather protection. VENU’s multi-seasonal model allows for 365 days of live programming, reinforcing VENU’s commitment to innovation, dynamic year-round content, and the continued growth of live entertainment.
This partnership will see Primary Wave join a growing list of major brands that have chosen to align with VENU’s fan-founded, fan-owned, and artist-inspired vision including NFL Hall of Famer and Founder of EIGHT Beer, Troy Aikman, Aramark Sports + Entertainment, Ford Dealerships, Boingo, Tixr, Ryan LLC, and Dierks Bentley.
ABOUT VENU HOLDING CORPORATION
Venu Holding Corporation ("VENU") (NYSE American: VENU), is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and further expansion expected, VENU is setting a new standard for live entertainment.
VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Aramark Sports + Entertainment, and Tixr, VENU continues to shape the future of the entertainment landscape.
ABOUT PRIMARY WAVE
The Home of Legends.
Primary Wave Music is the leading independent publisher of iconic and legendary music in the world. The company is home to some of the most iconic songwriters, artists, and record labels across the history of recorded music including Bob Marley, Prince, Stevie Nicks, Notorious B.I.G., James Brown, The Doors, Frankie Valli & the Four Seasons, Smokey Robinson, Whitney Houston, Ray Charles, Burt Bacharach, Neil Sedaka, Bing Crosby, Luther Vandross, Olivia Newton-John, Isaac Hayes, Andre 3000, Ric Ocasek, The Cars, Axl Rose, Steven Van Zandt, Aerosmith, Def Leppard, America, War, Teddy Pendergrass, Count Basie, Traveling Wilburys (Bob Dylan), Donny Hathaway, Joey Ramone, Scott Weiland (Stone Temple Pilots), Jerry Jeff Walker, Bob Burns (Lynyrd Skynyrd), George Brown (Kool & The Gang), Sly & The Family Stone, Boston, Alice Cooper, Paul Anka, Boy George and Culture Club, Allee Willis, Paul Rodgers, Free, The Cranberries, Steve Cropper, Sarah McLachlan, Alice In Chains, Air Supply, Nuno Bettencourt (Extreme), Julian Casablancas (The Strokes), Huey Lewis and the News, Itzhak Perlman, PF Sloan, Glenn Gould, Gin Blossoms, Spin Doctors, Disturbed, George Merrill & Shannon Rubicam, Steve Porcaro, Styx, Keith, Forsey, Jeff Porcaro, Chuck Mangione, Pat Metheny, Chris Isaak, Sun Records, Times Music (subsidiary of the Times of India Group), Nas Nuvens Catalog, and many more. The songs represented by Primary Wave include over 1000 Top 10 singles, and over 400 #1 hits. Since its inception in 2006, Primary Wave Music has embraced an entrepreneurial spirit, offering, and executing proactive one-of-a-kind ideas, unique services, and marketing campaigns for our artists. Primary Wave has earned a stellar reputation for being forward thinking and re-introducing classic artists and their music into the modern marketplace as well as nurturing young talent to become legends themselves. This success is based upon our team of seasoned and creative executives collaboratively working together closely with our artists as partners. As a company, we strive for excellence in the pursuit of iconic artists and catalogs that not only reflect great artistry, but impact and influence culture.
Forward Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.
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Contacts
VENU Media and Investor Relations
Chloe Polhamus, cpolhamus@venu.live