Legitimate, a technology company at the forefront of NFC innovation, today released a data-backed report proving that the future of marketing starts after the point of sale. By embedding NFC tags into physical goods—from merch and footwear to artist drops and event wristbands—Legitimate unlocks a new era of post-purchase engagement, loyalty, and first-party data collection.
“Most analytics stop when the transaction ends. Legitimate begins where others leave off—at ownership, re-engagement, and experience,” said Calvin Chan, Founder and CEO.
This report is built on tens of thousands of post-purchase interactions—every one of them triggered by a tap on a physical product. No cookies. No tracking pixels. Just people engaging with real-world objects and unlocking something worth their time.
Across hundreds of tagged items—from merchandise and footwear to artist drops and live events—Legitimate collected a behavioral dataset that reveals not just who scanned, but how often they returned, where they were, and what they did next.
Read the full report here.
Why It Matters
- Most data stops at purchase. Legitimate extended it into ownership and re-engagement.
- Every scan = zero-party data opted-in, verified, tied to real usage.
- No cookies. No rented audiences. Just direct, actionable insight.
Global Snapshot
- Page Views: 75k+
- Product Taps: 30k scans across all SKUs
- Marketing Opt-In Rate: 95%
- Scanned in over 65 countries
- Over 250+ hours of digital content streamed
Yes, that beats most email capture forms.
Key Behavioral Trends
1. Event Launches Trigger Real-Time Spikes
Across adidas, Gillian, Sango and more, scan volumes surged 3x–5x on launch or event days.
Example: Gillian’s merch hit 713 scans in a single day—70% of its weekly total.
2. Re-Scan Behavior Is the Norm
The average re-scan rate is 1.67x, showing that consumers come back—an outlier for physical products.
3. Multi-Product Fans = The Next CRM Strategy
The most engaged users scanned 6+ unique products, often across verticals. These omni-channel superfans are ideal for loyalty tiers, early access drops, or surprise-and-delight campaigns.
4. Engagement Persists for Weeks
Over 40% of scans happened after Week 1. Legitimate’s tags extend lifecycle marketing far beyond the moment of purchase.
5. Time-of-Day Patterns Unlock Activation Windows
Scan behavior peaks between 12–3 PM and 7–9 PM local time—ideal moments to trigger new content or follow-ups.
6. Location = Intent
Seen in over 65 amount of countries. Every scan is real. In-person. Product-level. No guesswork. Top cities for scans:
- Los Angeles
- Tokyo
- Paris
- Toronto
- Berlin
- New York City
Industry Snapshots: By VerticalMusic & Merch
- K-Pop Collaboration: 16000+ scans, 61% claim rate, 42% opt-in rate, 275+ hours Total time spent by customers engaging with digital content
- Music Fans in 65+ Countries: Legitimate-enabled merch reached fans in Tokyo, Lagos, Toronto, and beyond
Fashion & Footwear
- Puma/Roc Nation Collab: 2,174 scans with a 2.68x re-scan rate
- PF Flyers Drop: Opt-in rates as high as 38%
- Fashion Week Tags: 3.2K+ live scans during the runway
Events & Pop-Ups
- Adidas: 2,144 scans, 2.21x re-scan rate—top performer across the board
- Gillian Merch Activation: 1,000+ scans with long-tail engagement
- Timberland x Hypefest: Each tag scanned 10+ times during the event window
What This Data Proves
- A tag can outperform an email formPage views reveal community interest and geographic demand
- Consent is alive and well—when value is real, opt-in rates soar
- NFC + Legitimate = real-time marketing, owned by the brand
Why Legitimate Is a Marketing Secret Weapon
Every scan captured here is a signal a moment when someone chose to engage, return, claim, or share. NFC-enabled products create long-term value: they reveal intent, activate loyalty, and turn physical goods into measurable, ongoing relationships.
With Legitimate, brands can:
- Run precision ads based on scan hotspots
- Trigger automated emails/SMS based on scan behavior
- Host localized events where fans are
- Launch gated merch or loyalty rewards post-scan
It’s not just a tag. It’s the new marketing funnel.
About Legitimate
Legitimate is a dynamic technology company delivering NFC-connected product solutions that power marketing, authentication, and digital storytelling. From music to fashion, Legitimate helps brands build long-term relationships with their audience—one scan at a time.
Media Contact
Company Name: Legitimate
Contact Person: Calvin Chan
Email: Send Email
Country: United States
Website: https://www.legitimate.tech/