--News Direct--
WagerWire, the startup and sports betting industry disruptor, today announced the launch of the Startup Pulse show at ICE Barcelona this year. In partnership with Clarion Gaming Digital brand iGB, WagerWire will create impactful content each day of the show to spotlight the next generation of innovators in the gaming industry.
The iGB@ICE Studio will host Startup Pulse programming throughout the conference, breaking the mold of traditional conference programming by giving startup founders the mic and allowing them to share insights and impactful pitches, and giving the audience a chance to engage with the gaming startup community.
“ICE 2025 is a game-changing opportunity for WagerWire to showcase the passion, ambition, and disruptive ideas that have been at the core of our success,” said Travis Geiger, co-founder of WagerWire and President of Wire Media. “Through our partnership with ICE, we’re not only elevating the next generation of gaming innovators but continuing the success of Wire Media in pushing the boundaries of creativity and technology in the gaming and entertainment spaces.”
The Startup Pulse will be an hour-long show on the exhibition floor every day at ICE Barcelona from Monday, January 20 to Wednesday, January 22, 2025, located at stand 5Q30. It is dedicated to fun and educational content for and featuring exciting startups in the industry, who otherwise don’t get enough attention. Offering attendees a front-row seat to the next wave of innovation, storytelling, and collaboration in gaming, The Startup Pulse will feature three main components:
Reverse Pitch: In an industry-first twist, WagerWire’s co-founders—Travis Geiger, Zach Doctor, and Guy Dotan—will join an exclusive panel of judges, to quiz established industry CEOs, including Alea and Vegas Legends founder Cedomir Tomic, pitching their businesses and ideas. With over twenty years of experience in affiliate marketing, casino operations, and game aggregation, Cedomir brings a wealth of knowledge and a commitment to promoting API governance and best integration practices in the gambling industry. Other industry leaders will also participate in this dynamic session.
Moments of Ethos, Mythos, Chaos: Founders will take the stage to share their defining moments—stories of success, failure, and growth that highlight the raw and real side of entrepreneurship. Featuring WagerWire’s Travis Geiger alongside other industry pioneers like Karolina Pelc (BeyondPlay) and this segment dives deep into the tension, chaos, and brilliance behind building a game-changing business.
ICE Confidential: Think you know the gaming industry? Think again. ICE Confidential will bring industry trivia to life in a fun and competitive format. Attendees can test their knowledge with rapid-fire questions, earning tiny trophies and other swag, while getting a humorous, behind-the-scenes look at the terminology and insider secrets that define the industry.
Travis Geiger, WagerWire’s co-founder and President of Wire Media, is known for his unique blend of creativity and entrepreneurial insight. In addition to WagerWire’s dynamic participation in the Startup Pulse show, Geiger will deliver the opening keynote for the workshop titled "Don't Build a Brand, Build a Community Channel" (Wednesday, Jan. 22 at 11:45 a.m.).
Geiger’s work with Wire Media has earned critical acclaim for its innovative approach to storytelling and media integration, providing him with an unparalleled ability to connect with audiences and brands alike. This same vision and drive will be on display as Geiger takes the stage at ICE 2025 for his 10-minute keynote. He will reveal how community channels can accelerate conversions, increase loyalty, and drive revenue growth, drawing on real-world examples from successful community-led founders.
WagerWire’s involvement in ICE 2025 underscores its position as a forward-thinking disruptor in the gaming world. Founded in 2021, the Los Angeles-based affiliate and tech company has quickly gained recognition for its innovative approach to sports betting and gaming. Backed by industry heavyweights such as NBA All-Star Richard Jefferson, Betr Founder Joey Levy, SimpleBet co-founder Scott Marshall, and former Pinnacle CEOs Paris Smith and George Molsbarger, WagerWire continues to make waves in the technology and entertainment industries.
About Wire Industries
Wire Industries Inc was founded with the mission to bring a more efficient, open, and entertaining market to real money gaming of all types, unlocking value for the entire ecosystem. The company was established in 2021 and owns and operates Wire Technologies and Wire Media Group. Wire Technologies is the company’s marketplace division including WagerWire, FantasyWire, PonyWire and ContestWire, while Wire Media Group operates their media network and affiliate marketing division. You can download their flagship product WagerWire in the Apple App Store and Google Play, and find them @WagerWire on Twitter/X, TikTok and LinkedIn, or @WagerWireLive on Instagram.
Wire Industries is dedicated to providing a responsible gaming environment. If you think you or someone you know may have a gambling problem, resources are available. Call 1-800-GAMBLER or reach out to their Chief Responsibly Officer Carolina Young directly at live@wagerwire.com.
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