The advanced digital displays will provide Price Rite customers with visually compelling content that helps highlight store promotions, community fundraisers and other important announcements — all designed to create a more dynamic and interactive shopping experience.
"This partnership is about more than technology — it's about community," said Oscar Martinez, president of Starlite Media. "By integrating our state-of-the-art displays at Price Rite stores, we're creating a platform for the retailer that not only supports the business but also empowers meaningful connections with customers during each visit."
The initiative reflects a commitment by both companies to invest in innovation and community-focused retail experiences. In addition to promotions and store updates, the new displays will serve as a vital communications platform during emergencies – broadcasting FEMA alerts, amber alerts and weather warnings – further strengthening Price Rite's role as a neighborhood partner.
"We're excited to work with Starlite Media to bring a fresh, engaging element to our stores," said Kevin McDonnell, president of Price Rite Marketplace. "This technology will not only enhance the shopping experience but also deepen the connection we have with customers – all while continuing to deliver the great value they've come to expect when they shop in our stores."
The rollout is expected to begin this June, with plans to expand to additional locations throughout the year.
About Starlite Media
Starlite Media is a premium digital out-of-home (DOOH) advertising network in outdoor shopping centers, augmenting Retail Media Networks by transforming suburban shopping centers into high-performance DOOH marketplaces. Today, our 700 large format, 4K, full motion screens—the biggest, brightest, and boldest on the property—dominate entrances, walkways, choke points, and paths-to-purchase at grocery, drug, big-box anchored retail centers, reaching millions of shoppers at the moment of purchase intent. Fueled by a $50 million investment from Digital Alpha, a Cisco backed fund, and smart city partner Quantela, we are converting 8,500 static units and scaling to 5,000 digital displays in the next few years. Every screen is enabled for managed service or programmatic buying, with privacy-compliant mobile targeting, and performance measurement—delivering proven double-digit sales lift and brand lift for advertisers. With unmatched screen quality, brightness and size, Starlite's DOOH network gives omnichannel marketers a measurable bridge between online intent and in store action. Discover how our premium digital screens elevate campaigns at www.starlitemedia.com or email info@starlitedigital.com.
About Price Rite Marketplace
Price Rite Marketplace is a registered trademark of Wakefern Food Corp., a retailer owned cooperative based in Keasbey, NJ and the largest supermarket cooperative in the United States. Price Rite Marketplace opened its first store in 1995 under the name Price Rite Supermarkets, and currently operates 53 grocery stores in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, and Rhode Island. Committed to providing the best value for customers, Price Rite Marketplace delivers a simplified shopping experience with top-name brand foods and products and expanded fresh produce and organic offerings at exceptional prices. Price Rite Marketplace is also dedicated to fighting hunger through its annual Check-Out Hunger fundraising campaign and partnerships with Feed The Children and local food banks. For more information, please visit www.priceritemarketplace.com.
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Source: Starlite Media
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