Articles from AdRoll

SAN FRANCISCO, Sept. 16, 2025 (GLOBE NEWSWIRE) -- AdRoll, an AI-powered connected advertising platform, today released the Q3 2025 edition of its State of Digital Advertising Report. The report reveals that digital ad demand is rebounding just as generative AI begins reshaping holiday shopping, creating both urgency and new challenges for marketers.

SAN FRANCISCO, Aug. 27, 2025 (GLOBE NEWSWIRE) -- AdRoll today announced a major brand transformation designed to simplify its market presence and strengthen its position as the innovation leader in advertising technology. RollWorks, previously a NextRoll business unit focused on account-based marketing, will officially become the company’s AdRoll ABM product, uniting under the AdRoll brand to form one connected advertising platform built for today’s fast-moving marketers.

SAN FRANCISCO, Oct. 29, 2024 (GLOBE NEWSWIRE) -- AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow their businesses, today released the Q4 2024 edition of its State of Digital Marketing Report. Drawing on data from over 20,000 online businesses, the report offers strategies to help digital marketers maximize return on ad spend (ROAS) and optimize campaigns during the end-of-year shopping season.

SAN FRANCISCO, Aug. 21, 2024 (GLOBE NEWSWIRE) -- AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow their businesses, today released the Q3 2024 edition of its State of Digital Marketing Report, a comprehensive summary drawing from marketing and advertising trends and insights consolidated from more than 20,000 online businesses, offering ideas to help digital marketers further improve marketing return on investment (ROI).

SAN FRANCISCO, May 22, 2024 (GLOBE NEWSWIRE) -- AdRoll, in partnership with Improvado, today announced the launch of an enhanced version of AdRoll’s Cross-Channel Performance Dashboard, now named Cross-Channel Attribution. This dashboard enables marketers to centralize metrics seamlessly, streamline campaign analysis and make data-driven decisions.

SAN FRANCISCO, Feb. 28, 2024 (GLOBE NEWSWIRE) -- AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow their businesses, today released the Q1 2024 edition of its State of Digital Marketing Report, a comprehensive summary drawing from marketing trends and insights consolidated from more than 20,000 online businesses, offering ideas to help digital marketers further improve marketing ROI.

SAN FRANCISCO, Nov. 15, 2023 (GLOBE NEWSWIRE) -- AdRoll, the leading marketing and advertising platform that helps direct-to-consumer brands grow their businesses, today released the Q4 2023 edition of its State of Digital Marketing Report, a comprehensive summary providing invaluable insights into the changing digital marketing landscape in the third quarter of 2023. The report enables a deeper understanding of overall marketing trends and offers strategic ideas to improve marketing return on ad spend (ROAS) and return on investment (ROI) during the holiday season.

SAN FRANCISCO, Aug. 30, 2023 (GLOBE NEWSWIRE) -- AdRoll, the leading marketing and advertising platform that helps direct-to-consumer brands of all sizes grow their businesses, today released the Q3 2023 edition of its State of Digital Marketing Report, a comprehensive summary providing invaluable insights into the changing digital marketing landscape in the second quarter of 2023. The report enables a deeper understanding of overall marketing trends and offers strategic ideas to improve marketing return on ad spend (ROAS) and return on investment (ROI) during these dynamic economic times.

SAN FRANCISCO, Aug. 01, 2023 (GLOBE NEWSWIRE) -- AdRoll, a leading marketing and advertising platform for growing brands, today announced a new partnership with WooCommerce, the popular open-source ecommerce platform for WordPress. The integration enables merchants to track and target online shoppers more effectively with cross-channel campaigns, helping them increase conversions and revenue.