Articles from Affinitiv

Affinitiv, a leading provider of data-driven marketing and software solutions for the automotive industry, announced today that Thomas “T.O.” Wagner has joined the company as Chief Revenue Officer. In this role, Wagner will lead Affinitiv’s global revenue strategy, overseeing sales execution, strategic accounts, and revenue operations as the company continues to scale its presence across dealerships, dealer groups, and OEM partners.

Affinitiv, a leading provider of intelligence-driven software and lifecycle marketing solutions for OEMs, Dealers, and Automotive Groups, today announced the appointment of Sharon Kitzman as Chief Executive Officer, effective immediately. Kitzman succeeds Interim CEO Steve Stubitz, who will remain Chairman of the Board.

Affinitiv, a leading provider of data-driven marketing and software solutions to the automotive market, welcomes Andy Byrne as its new Chief Revenue Officer. With over three decades of experience in driving revenue growth and operational efficiency across diverse business landscapes, Byrne brings a wealth of expertise to the Affinitiv leadership team.

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces Adam Pavkov as the new Chief Product Officer for the company. With a background in Fortune 100 product development, marketing, and sales, Pavkov will be responsible for driving business growth and delivering innovative solutions, accelerating dealer profitability.

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, has upgraded its all-in-one data management console, DealerLens®. The console enables Affinitiv clients to easily measure and benchmark results across multiple solutions, which allows users to track productivity more effectively across all dealers within a group. Additionally, DealerLens® provides dealerships with a high-level overview of the performance of each Affinitiv product they are using and how it interacts with their business. With the latest enhancements, dealerships can now view even more dashboards and KPIs to drive success.

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is improving how dealers and OEMs communicate with customers throughout their journey with its enhanced Customer Data Platform (CDP).

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces RO Tracker. This new feature provides customers real-time status updates as their vehicles progress through the service lane.

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces Tech Video as the winner of the 2023 AWA Award in the Rising Star category. Tech Video is the newest addition to the Affinitiv suite of Service Experience solutions.

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces Jeff Bogaski as the new Chief Revenue Officer for the company. In this position, Bogaski will be responsible for driving revenue growth outside of Affinitiv’s major OEMs and certain business segments.

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is now a certified service lane technology (SLT) partner for Kia America dealerships. The SLT partnership will allow Kia dealerships to streamline the entire service lane experience through technology solutions from Affinitiv.

Affinitiv, a leading provider of data-driven marketing and software solutions to the automotive market, announces its solutions have been added to the MiDIGITALSOLUTIONS certified dealer digital program created and managed by Unite Digital on behalf of Mitsubishi Motors North America, Inc. (MMNA). Affinitiv will offer a multi-solution plan that includes enhanced email marketing campaigns, AI-driven sales and service reminders, a trade-in value tool, and an enhanced equity-mining product for MMNA dealer partners.

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, unveiled a new electric vehicle (EV) division, Voltage. The new unit builds an EV growth strategy for dealers to effectively position themselves for the future of EV. Voltage underscores Affinitiv’s commitment to helping its customers prepare for the future by providing tailored solutions to thrive in the emerging EV segment.

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, launches its new all-in-one management console, DealerLens. The console enables Affinitiv clients to easily measure and benchmark results across multiple solutions, which allows dealerships to track productivity more effectively across all dealers within a group. Additionally, DealerLens provides dealerships with a high-level overview of the performance of each Affinitiv product they are using and how it interacts with their business.

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, appoints Robin Pederson as a member of the Board of Directors and Mike Trevino as the new President and Chief Technology Officer for the company. Both Pederson and Trevino will further strengthen Affinitiv’s growth strategy, specifically in the company’s technology solutions.

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces its new solution, Anonymous Shopper, helps automotive dealers convert website traffic leads by +35%. Anonymous Shopper is a shopper identification product that uses both digital and traditional marketing to not only grow revenue for the dealers’ product or service but to also identify these shoppers to serve retargeted ads for a future sale. This has helped dealers see an 8x return on their advertising spend.

Affinitiv, the leading provider of data-driven marketing and software solutions for the automotive market, is pleased to announce that Adam Meier has been appointed President and Chief Executive Officer of the company. Meier will guide the organization in its mission to drive the next generation customer experience by partnering with OEMs and retailers to accelerate performance and inspire loyalty.

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, launched its new Atlas Digital Experience Platform that enhances the automotive customer lifecycle. Atlas DX is built on predictive intelligence to promote initial purchase, repurchase, and long-term loyalty to accelerate performance for OEMs and dealers. This proprietary platform enables Affinitiv clients to drive engagement with dealer associates and auto consumers using hyper-personalized messaging online, offline, and in-person based on Affinitiv’s proprietary 360-degree view of auto consumers and their vehicles.

Today Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announced its Q2 2021 financial results and internal company growth. The company announced the second quarter revenue growth of 13% year-over-year driven by a total sales growth of a combined monthly recurring revenue (MRR) and an increase in transactional sales of 77% year-over-year.

Today Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announced its Q1 2021 financial results and recapped its successes. The company announced it achieved Q1 2021 new bookings growth by an increase in monthly recurring revenue (MRR) of +55% year-over-year and by an increase in transactional sales of +51% year-over-year. This successful financial performance was driven by strong execution of the new go-to-market model launched in the previous quarter.