Articles from MANSCAPED

MANSCAPED® Launches The Handyman™ Rocketman, Fueling On-the-Go Grooming with Bold New Style
MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, today announces the launch of The Handyman™ Rocketman. Following the success of new colorway options for its best-selling groin and body hair trimmer, The Lawn Mower® 5.0, MANSCAPED is bringing another level of personalization into its orbit with a star-studded special edition of its popular compact face shaver. Retaining the superior performance and sleek design of the original, this special model boasts a striking new aesthetic with a translucent amber blade cover and a matte black body with brushed gold specks.
By MANSCAPED · Via Business Wire · January 14, 2025
MANSCAPED® Recognized as a Top Workplace by U-T San Diego for 2024
MANSCAPED®, the global men’s grooming company and lifestyle consumer brand founded and headquartered in San Diego, has earned a Top Workplace 2024 award from U-T San Diego, the city’s longest running media company and leading news source. This prestigious recognition, awarded to MANSCAPED for the third time and second consecutive year, is based solely on confidential employee feedback collected by a third party, Energage LLC. The survey uniquely measures the employee experience across key cultural drivers, including respect, support, growth opportunities, and empowerment.
By MANSCAPED · Via Business Wire · November 25, 2024
MANSCAPED® Expands North American Retail Footprint, Launching in Best Buy Canada
MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, today announces its launch in Best Buy Canada, the country’s leading electronics retailer. The partnership extends MANSCAPED’s presence in Canadian retail and builds upon its long-standing partnership with Best Buy in the US. As MANSCAPED’s first national retail partner in consumer electronics in the region, Best Buy Canada will carry an assortment of the brand’s premium grooming tools and curated kits in 127 stores across Canada, as well as online at bestbuy.ca.
By MANSCAPED · Via Business Wire · November 19, 2024
MANSCAPED® Launches in Select MediaMarkt Stores Across Germany
MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, today announces its launch in MediaMarkt, Europe’s leading electronics retailer. As MANSCAPED’s first brick-and-mortar retail partner in the DACH region, MediaMarkt will offer a curated selection of the brand’s premium grooming tools and formulations in several selected stores, as well as online at mediamarkt.de. To boost in-store visibility, branded tabletop trays and product displays will be prominently featured in 40 locations across Germany.
By MANSCAPED · Via Business Wire · November 13, 2024
MANSCAPED® Launches in Currys Stores Across the United Kingdom
MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, today announces its launch in Currys. The renowned omnichannel retailer has served the United Kingdom since 1884, beginning with humble roots as a bicycle shop and evolving into one of the region’s most recognizable consumer electronics stores. As MANSCAPED’s fourth retail partner in the UK, Currys will stock an assortment of the brand’s premium grooming tools and formulations in 78 locations across the region, as well as online at currys.co.uk.
By MANSCAPED · Via Business Wire · October 22, 2024
MANSCAPED® Launches New Commercial Starring Legendary Father-Son Duo, Tony and Riley Hawk
Today, the global men’s grooming company and leading lifestyle consumer brand, MANSCAPED®, debuts its latest commercial spotlighting the company’s eagerly awaited and just-launched electric foil shaver, The Chairman™ Pro. Starring professional skateboarding father-son duo Tony and Riley Hawk – known for their ability to land incredible tricks with smooth precision – this hilarious commercial demonstrates the power of a clean shave… and the unexpected influence facial hair can have.
By MANSCAPED · Via Business Wire · September 25, 2024
MANSCAPED® Launches The Chairman™ Pro Electric Foil Shaver and Premium Face Shaving Kit
Old school shave. New school shaver. Today, MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, announces the launch of The Chairman™ Pro electric foil shaver and The Chairman™ Pro Package face shaving kit. Whether you want a smooth shave or perfectly chiseled stubble, The Chairman Pro’s unique interchangeable dual-head system, together with expertly formulated gel and serum, will help you maintain your preferred look easily and effortlessly every time.
By MANSCAPED · Via Business Wire · September 24, 2024
MANSCAPED® Launches in Select John Lewis Stores across the United Kingdom
MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, today announces its launch in John Lewis & Partners. With 160 years on the Great Britain high street, John Lewis is one of the most recognized retailers in the United Kingdom. As MANSCAPED’s third retail partner in the U.K., following Boots and Tesco, the leading department store will stock an assortment of the brand’s premium grooming tools and formulations in numerous locations across the country, as well as online at johnlewis.com.
By MANSCAPED · Via Business Wire · September 10, 2024
MANSCAPED® Debuts a Gilded New Look with The Lawn Mower® 5.0 Ultra Forged Gold
High tech for gold places. Today, MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, announces the launch of The Lawn Mower® 5.0 Ultra Forged Gold. On the heels of The Lawn Mower 5.0 Ultra White Hot’s debut, MANSCAPED’s best-selling groin and body hair trimmer is getting a second color makeover that puts a 24-karat spin on taking care of your family jewels. Effortlessly blending the tool’s superior performance with a radiant new design, this special edition trimmer is worth its weight in gold.
By MANSCAPED · Via Business Wire · September 4, 2024
MANSCAPED® Launches New Commercial Starring Legendary Sports Commentators, Scott Van Pelt and Stanford Steve
Today, MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, debuts a humorous new commercial featuring two of the most beloved personalities in the sports world: Scott Van Pelt and Stanford Steve. In the ad, which will air broadly on U.S. television, streaming and social media, these effortlessly hilarious sportscasters and longtime coworkers do what they do best, poke fun at one another and commentate – this time on the latest innovation in the grooming game, The Dome ShaverTM Pro.
By MANSCAPED · Via Business Wire · July 31, 2024
MANSCAPED® Launches The Dome Shaver™ Pro Electric Head Shaver
Grab life by the bald. Today, MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, announces the launch of The Dome Shaver™ Pro. Equipped with cutting-edge FlexAdjust Technology to adapt to the unique contours of the head, ultra-thin foils for a precision shave, and five-blade design for powerful cutting action in a single pass, this revolutionary shaver will put you on the fast-track to bald.
By MANSCAPED · Via Business Wire · July 30, 2024
MANSCAPED® Brings the Heat with Launch of The Lawn Mower® 5.0 Ultra White Hot
Experience the gold standard of groin grooming, now in white. Today, MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, announces the launch of The Lawn Mower® 5.0 Ultra White Hot. For the first time, MANSCAPED’s best-selling groin and body hair trimmer will be available in an all-new colorway. Blending proven superior performance with an eye-catching new design, this special edition trimmer includes all the premium upgrades and elevated features of the original grooming tool, now enhanced with a sleek white finish and elegant gold accents.
By MANSCAPED · Via Business Wire · July 16, 2024
MANSCAPED® Debuts New Brand Campaign, Paying Homage to One of the World’s Greatest Love Stories: Men and Their Boys
MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, in collaboration with creative agency Pereira O’Dell, today debuts an all-new brand campaign that proves the one thing all men have in common: they love their boys. Anchored in MANSCAPED’s renowned use of irreverent humor, the playful campaign utilizes a unique visual metaphor to demonstrate a few relatable qualms surrounding the topic of men’s below-the-waist grooming, or in this case, lack thereof.
By MANSCAPED · Via Business Wire · March 7, 2024
MANSCAPED® Launches in Tesco Stores Across the United Kingdom
MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, today announces its launch in Tesco UK, after its successful debut in Tesco Ireland, MANSCAPED is bringing its highly sought product mix to discerning shoppers in the UK. As MANSCAPED’s second retail stockist in the region, following leading pharmacy-led health and beauty retailer Boots, Tesco will stock an assortment of the brand’s premium grooming tools and formulations in 337 locations across the UK and online at Tesco.com.
By MANSCAPED · Via Business Wire · December 7, 2023
MANSCAPED® and Pete Davidson Take You to the Ball-Ber Shop in New Commercial for The Lawn Mower® 5.0 Ultra
Ball work is honest work. MANSCAPED®, the global leader in men’s grooming, and Brand Partner Pete Davidson today debut their latest primetime commercial highlighting the much anticipated and just-launched electric groin and body hair trimmer, The Lawn Mower® 5.0 Ultra. The comedian and actor, armed with the right tools for the job, welcomes us to the first-ever MANSCAPED barber shop, a ball-ber shop if you will, where the trims are customizable and the experience is, well, immaculate.
By MANSCAPED · Via Business Wire · November 29, 2023
MANSCAPED® Named Top Workplace by U-T San Diego for 2023
MANSCAPED®, the global men’s grooming company and lifestyle consumer brand founded and headquartered in San Diego, has been awarded a Top Workplace 2023 honor by 150-year-old media company and leading news source in the region, U-T San Diego. The publication’s competitive recognition program is based solely on feedback confidentially gathered from employees by a third party, Energage LLC, in order to measure success across key culture drivers including values, direction, innovation, and execution.
By MANSCAPED · Via Business Wire · November 20, 2023
MANSCAPED® Launches The Lawn Mower® 5.0 Ultra Electric Groin and Body Hair Trimmer
Meet the new gold standard of groin grooming. Today, the global men’s grooming company and leading lifestyle consumer brand, MANSCAPED®, announces the launch of The Lawn Mower® 5.0 Ultra. This next-generation electric groin and body hair trimmer is a male grooming marvel, packed with premium upgrades and elevated features that deliver an unrivaled personal care experience.
By MANSCAPED · Via Business Wire · October 18, 2023
MANSCAPED® Partners With German Football Club Rot-Weiss Essen
MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, today announces its partnership with German football club, Rot-Weiss Essen, a beloved team competing in the 3. Liga and claiming the second largest audience in the league. With well over a hundred years of history, the red and white will now have the razor-sharp backing of the black and gold as they vie for a spot in the Bundesliga 2 division.
By MANSCAPED · Via Business Wire · October 12, 2023
MANSCAPED® Debuts The Shears 3.0 Precision Nail Grooming Kit
Nailed it. Today, the global men’s grooming company and leading lifestyle consumer brand, MANSCAPED®, announces the launch of The Shears 3.0. This precision engineered five-piece nail grooming kit is the pinnacle of optimal hygiene for your fingers and toes. Sized specifically for men, and made from premium-grade stainless-steel, these rust-resistant, long-lasting tools are designed to stay sharp and tame even the toughest of nails.
By MANSCAPED · Via Business Wire · September 27, 2023
MANSCAPED® Launches New Commercial Starring Football Icon, Chris Kamara
Today, the global men’s grooming company and leading lifestyle consumer brand, MANSCAPED®, debuts a delightfully amusing commercial featuring one of the United Kingdom’s most beloved football icons, Chris “Kammy” Kamara. In the ad, which will air broadly on UK television, we see Kammy in a familiar setting – behind the news desk – commenting on what appears to be a compilation of heated moments between football players. But when we listen in, these confrontational conversations are not what they seem.
By MANSCAPED · Via Business Wire · September 8, 2023
MANSCAPED® Designated Preferred Grooming Partner of Sac State Athletics
The perfect pair. MANSCAPED®, the global men’s grooming company and leading lifestyle consumer brand, today announces its latest sports partnership with Sacramento State University, home of the Hornets and an NCAA Division 1 college competing in the Big Sky Conference. As the reigning Big Sky football champs, and with MANSCAPED now on board, the Hornets are sure to have a very smooth season in store.
By MANSCAPED · Via Business Wire · August 31, 2023
MANSCAPED® Launches in Boots Stores in the United Kingdom and Ireland
MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, today announces its launch in Boots, the United Kingdom and Ireland’s leading health and beauty retailer. As MANSCAPED’s first brick-and-mortar retailer in the UK and its third in Ireland, Boots is stocking the brand's premium grooming tools and formulations in 270 locations across the country plus 26 stores throughout Ireland, as well as on Boots.co.uk and Boots.ie.
By MANSCAPED · Via Business Wire · July 31, 2023
MANSCAPED® Introduces The Handyman™ Compact Electric Face Shaver
MANSCAPED®, the global men’s grooming company and leading lifestyle consumer brand, today announces the launch of its latest innovation, The Handyman™, a compact electric face shaver. Equipped with a sleek magnetic blade cover and thoughtfully designed to be portable, quick-charging, and waterproof*, this revolutionary, travel-friendly device is your new go-to gadget for trimming, styling, and touch-ups.
By MANSCAPED · Via Business Wire · July 25, 2023
MANSCAPED® Expands North American Retail Presence, Launching in Tailored Brands
MANSCAPED®, the leading global men’s grooming company and lifestyle consumer brand, today announces its partnership with Tailored Brands, the premiere retail holding company that includes leading menswear retailers such as Men’s Wearhouse and Jos. A. Bank.
By MANSCAPED · Via Business Wire · June 22, 2023
MANSCAPED® Designated Official Male Grooming Partner of SV Wehen Wiesbaden
MANSCAPED®, the leading men’s grooming company and lifestyle consumer brand, continues to grow its global roster of sports partnerships with German Football Club, SV Wehen Wiesbaden. As a renowned sports marketing engine in its own right, MANSCAPED will bring a whole new edge to the competition as the nearly 100-year-old football club fights for a spot in the Bundesliga 2 division.
By MANSCAPED · Via Business Wire · April 13, 2023
MANSCAPED® Launches The Weed Whacker® 2.0 Nose And Ear Hair Trimmer
MANSCAPED®, the leading global men’s grooming company and lifestyle consumer brand, today announces the launch of the Weed Whacker® 2.0 electric nose and ear hair trimmer, available now in the United States and Canada.
By MANSCAPED · Via Business Wire · February 28, 2023
MANSCAPED® Debuts Latest Primetime Commercial Starring Brand Partner, Pete Davidson, and New Product, The Beard Hedger™
MANSCAPED®, the global leader in men’s grooming, and Brand Partner, Pete Davidson, today debut an all-new commercial highlighting the company’s highly anticipated and just-launched electric beard hair trimmer, The Beard Hedger™. Starring a heavily bearded and aptly named Pete Davidson in his breakout performance alongside comedy icon, and sparsely bearded, Pete Davidson (yes, you read that right), the dynamic duo combine their strengths in this lighthearted and laugh-out-loud spot.
By MANSCAPED · Via Business Wire · February 1, 2023
MANSCAPED® Launches The Beard Hedger™ Trimmer and Luxury Beard Grooming Pro Kit
MANSCAPED®, the leading global men’s grooming company and lifestyle consumer brand, today announces the launch of The Beard Hedger™ electric beard hair trimmer and The Beard Hedger™ Pro Kit luxury beard grooming routine, available now in the United States and Canada.
By MANSCAPED · Via Business Wire · January 17, 2023
MANSCAPED® and Pete Davidson Celebrate the Season in New Holiday Campaign, Complete with Trimmings Like You’ve Never Seen Before
This holiday season, expect good trimmings of great joy. MANSCAPED®, the global leader in men’s grooming, and Pete Davidson, the company’s previously announced Brand Partner, today debut the next installment of this much-acclaimed partnership with the launch of their holiday campaign. Anchored by an original ad starring the comedian and co-starring his own mother, Amy Davidson – an undoubted media darling herself – the spot is the perfect combination of heartwarming, hilarious, and holidays. We'd be remiss not to mention the third co-star by way of an off-screen but not-so-secret Santa, who leaves his mark after tidying up his chestnuts. Intrigued? Read on...
By MANSCAPED · Via Business Wire · November 14, 2022
MANSCAPED® Announces Series B Funding Round
MANSCAPED®, the leading men’s lifestyle consumer brand and male grooming category creator, today announced a Series B funding round co-led by Banner Ventures and Smash Ventures, who also led the Series A round in 2020. Terms of the deal were not disclosed.
By MANSCAPED · Via Business Wire · November 8, 2022
MANSCAPED® Launches in Tesco Stores Across the Republic of Ireland
MANSCAPED®, the leading global men’s grooming company and lifestyle consumer brand, today announces its launch in Tesco, one of Ireland’s largest grocery retailers. As MANSCAPED’s inaugural European bricks-and-mortar location, Tesco will be the first retailer in the region to stock MANSCAPED’s highly sought grooming products – and just in time for the festive shopping season. Known for its commitment to serving customers and delivering quality products, Tesco’s core values are aligned with those of the MANSCAPED brand, making for a harmonious and symbiotic partnership dedicated to the offering of superior products and a customer-first approach. A core selection of MANSCAPED’s premium grooming tools and formulations will be available in 110 Tesco stores across Ireland beginning today, November 1, 2022.
By MANSCAPED · Via Business Wire · November 1, 2022
MANSCAPED® Launches in Woolworths Stores Across Australia
MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, today announces its launch in more than 800 Woolworths locations across Australia, furthering its retail footprint in the land down under. The partnership seamlessly aligns with Woolworths’ dynamic retail platform which boasts a rapidly growing personal care department committed to delivering premium men’s hygiene and wellness products. Beginning this month, MANSCAPED is proud to offer customers a selection of its core collection that they can rely on to maintain their wool, expertly groom head-to-toe, and be beach-ready for the quickly approaching summer season.
By MANSCAPED · Via Business Wire · October 24, 2022
MANSCAPED™ Designated Preferred Grooming Partner of Ball State
Some things just go together. MANSCAPED™, the global men’s grooming company and category creator, is excited to announce its latest sports partnership with Ball State University, an NCAA Division I college competing in the Mid-American Conference. The fast-growing lifestyle consumer brand, acclaimed for its best-selling The Lawn Mower® groin and body trimmer, is also known for landing genius partnerships – and this one certainly lives up to that rather ballsy claim.
By MANSCAPED · Via Business Wire · October 11, 2022
MANSCAPED™ Expands C-Suite With Newly Appointed Chief Revenue Officer and Chief Marketing Officer
MANSCAPED™, the global men’s grooming company and lifestyle consumer brand, has announced the appointment of Marcelo Kertész to Chief Marketing Officer (CMO) and Dave Estrin to Chief Revenue Officer (CRO), effective immediately. Previously serving as MANSCAPED’s SVP of Content, Brand and Design, and SVP of Global Marketing & Customer Experience, respectively, Marcelo and Dave have played integral roles in the company’s growth and global brand recognition during its most formative years.
By MANSCAPED · Via Business Wire · August 23, 2022
Bright Lights Acquisition Corp. and MANSCAPED™ Mutually Agree to Terminate Business Combination Agreement Due to Unfavorable Market Conditions
Bright Lights Acquisition Corp. (“Bright Lights” or “BLTS”) (Nasdaq: BLTS), a special purpose acquisition company (“SPAC”), and MANSCAPED™ (“MANSCAPED” or the “Company”), a leading global consumer lifestyle brand specializing in men’s grooming and self-care, today announced that they are mutually terminating their previously announced Business Combination Agreement, effective immediately.
By MANSCAPED · Via Business Wire · August 18, 2022
MANSCAPED™ Launches in Walgreens Stores Nationwide
MANSCAPED™, the global men’s grooming company and lifestyle consumer brand, today announces its launch in Walgreens retail locations nationwide. As a rapidly growing personal care brand dedicated to men’s hygiene and wellness, MANSCAPED is a seamless match for Walgreens who’s long served as a champion of health and well-being for American communities. Beginning this month, consumers can shop a selection of MANSCAPED’s core products at 5,200 of the pharmacy giant’s locations.
By MANSCAPED · Via Business Wire · July 28, 2022
MANSCAPED™ Signs Pete Davidson As Brand Partner And Shareholder
Meet the new face, among other parts, of MANSCAPED™. Today, the global men’s grooming company and lifestyle consumer brand is excited to officially welcome Pete Davidson as Brand Partner and Shareholder. Known for his iconic comedic style, unapologetic authenticity, and total appeal to the world, Pete brings a unique edge and boundless content opportunity to the disruptive grooming brand. To kick off the four-year partnership, the comedian and longtime fan of the brand collaborated with MANSCAPED on an inaugural ad that brings to life the magic of this marriage. See the video here.
By MANSCAPED · Via Business Wire · July 11, 2022
EY Announces Paul Tran of MANSCAPED™ as an Entrepreneur Of The Year® 2022 Pacific Southwest Award Winner
Ernst & Young LLP (EY US) has announced that Paul Tran, Founder and CEO of MANSCAPED™, was named an Entrepreneur Of The Year® 2022 Pacific Southwest Award winner. Entrepreneur Of The Year is one of the preeminent competitive business awards for entrepreneurs and leaders of high-growth companies who think big to succeed. An independent panel of judges selected Paul based on his entrepreneurial spirit, purpose, growth and impact, among other core contributions and attributes.
By MANSCAPED · Via Business Wire · June 20, 2022
MANSCAPED™ Launches Newest Routine, The Platinum Package 4.0
Today, men’s lifestyle consumer brand and male grooming category creator, MANSCAPED™, announces the launch of The Platinum Package 4.0, available now in the United States and Canada. On the heels of the successful debut of its UltraPremium Collection, launched earlier this year, MANSCAPED’s latest kit features a variety of the brand’s expertly designed tools and formulations that together offer the very best grooming routine from head-to-toe.
By MANSCAPED · Via Business Wire · June 1, 2022
MANSCAPED™ Launches Boxers 2.0
Comfort Means Confidence. The global grooming company and leading men’s lifestyle brand, MANSCAPED™, announced today the launch of its Boxers 2.0, an upgrade on the already adored original Boxers. This line of premium underwear is available in six different colorways and four 3-pack variations that feature a variety of style combinations. Made with a velvety-soft fabric and packed with unique benefits like The Jewel Pouch™, a dedicated groin space with perforated performance fabric for extra breathability, anti-chafing flatlock seams, and a no-roll jacquard waistband, these boxers are so comfortable and supportive they feel like a second skin. With inclusive sizing from Small-3XL and available across all regions MANSCAPED sells within, the Boxers 2.0 are here to help men around the globe level up their underwear game.
By MANSCAPED · Via Business Wire · May 18, 2022
MANSCAPED™ Brings “Big Groomed Energy” to NYC with Complete Takeover of Penn and PATH Stations
Ever heard of BGE? Now you have. The leading men’s lifestyle consumer brand and male grooming category creator, MANSCAPED™, today debuted its latest out-of-home campaign all about B.G.E. (“BGE”), or Big Groomed Energy. A play on “BDE,” and with a similar notion of the viral catchphrase, MANSCAPED’s coined BGE is all about the unspoken confidence associated with personal grooming, an underlying mission for the high-growth global grooming disruptor.
By MANSCAPED · Via Business Wire · May 2, 2022
MANSCAPED™ Launches The Lawn Mower® 4.0 TCS Special Edition Trimmer in Support of Testicular Cancer Awareness
Shave’em and save’em. The global grooming company and leading men’s lifestyle brand, MANSCAPED™, announced today the launch of The Lawn Mower® 4.0 TCS Special Edition in support of the Testicular Cancer Society (TCS). As part of this first-ever cause-driven product launch, MANSCAPED is donating $50,000 to TCS to help the non-profit organization on its steadfast mission to fight the disease, spread awareness, and save lives around the world.
By MANSCAPED · Via Business Wire · April 25, 2022
MANSCAPED™ Reports Fourth Quarter and Full-Year 2021 Financial Results
MANSCAPED™ (“MANSCAPED” or the “Company”), a leading global consumer lifestyle brand specializing in men’s grooming and self-care, today announced financial results for its fourth quarter and fiscal year ended December 31, 2021. In addition, MANSCAPED has updated its full-year 2022 financial outlook.
By MANSCAPED · Via Business Wire · April 22, 2022
MANSCAPED™ Raises Awareness for Testicular Cancer by Grasping Iconic New York Tradition
On Saturday, April 2nd, the global grooming company and leading men’s lifestyle brand, MANSCAPED™, kicked off Testicular Cancer Awareness Month with an innovative brand stunt featuring the iconic Wall Street Charging Bull in New York City’s Financial District. The renowned consumer brand maintains a close partnership with the Testicular Cancer Society to raise awareness of one of the biggest health issues young men face today, and this year it really grabbed the bull by the horns, or in this case…the balls.
By MANSCAPED · Via Business Wire · April 4, 2022
MANSCAPED™ Appoints Lanny Chiu as Vice President of Analytics and Business Intelligence
MANSCAPED™, the leading men’s lifestyle consumer brand and male grooming category creator, has announced the appointment of Lanny Chiu as Vice President of Analytics and Business Intelligence. Chiu brings more than 20 years of experience spearheading analytics initiatives and integrating data to solve challenging business issues across industries. In his new role, Chiu will aid in guiding the company as it expands product offerings, augments its international footprint, diversifies its retail and marketplace shopping experiences, and becomes a public entity.
By MANSCAPED · Via Business Wire · February 23, 2022
MANSCAPED™ Launches Ultra Premium™ Collection
Today, men’s lifestyle consumer brand and male grooming category creator, MANSCAPED™, announces the launch of the Ultra Premium™ Collection, available now in the United States and Canada. Further venturing beyond the groin, MANSCAPED’s latest kit features a variety of expertly designed grooming products to keep you clean from head-to-toe.
By MANSCAPED · Via Business Wire · January 19, 2022
MANSCAPED™ and UFC® Announce Multi-Year Extension of Their Iconic Partnership
MANSCAPED™, the leading men’s lifestyle consumer brand and male grooming category creator, and UFC®, the world’s premier mixed martial arts organization, today announced a multi-year extension of their partnership in which MANSCAPED will continue to serve as the first-ever Official Electric Trimmer of UFC. Partnership integrations and new enhancements have rolled over into the renewal to much fan acclaim and will continue over the next three years.
By MANSCAPED · Via Business Wire · January 12, 2022
MANSCAPED™ Announces Participation in the ICR Conference 2022
MANSCAPED™ (“MANSCAPED” or “the Company”), the leading men’s lifestyle consumer brand and male grooming category creator, and Bright Lights Acquisition Corp. (“Bright Lights”) (Nasdaq: BLTS), a publicly-traded special purpose acquisition company, today announced participation at the ICR Conference 2022 held virtually on Monday, January 10, 2022, at 4:30 p.m. Eastern Standard Time.
By MANSCAPED · Via Business Wire · January 7, 2022
MANSCAPED™, a Leading Men’s Lifestyle and Consumer Brand, to Become a Publicly Traded Company via Business Combination With Bright Lights Acquisition Corp.
MANSCAPED™ (“MANSCAPED” or “the Company”), a leading men’s lifestyle consumer brand and male grooming category creator, and Bright Lights Acquisition Corp. (“Bright Lights”) (Nasdaq:BLTS), a publicly-traded special purpose acquisition company, announced today they have entered into a definitive business combination agreement that will result in MANSCAPED becoming a public company. Upon closing of the transaction, the combined company will be renamed Manscaped Holdings, Inc. and expects to apply to be listed on the Nasdaq under the new ticker symbol “MANS.” The combined company will be led by Paul Tran (Bio), Founder and Chief Executive Officer of MANSCAPED.
By MANSCAPED · Via Business Wire · November 23, 2021
MANSCAPED™ Named Top Workplace by U-T San Diego for 2021
MANSCAPED™, the men’s lifestyle consumer brand and global grooming company, has been awarded a Top Workplace 2021 honor by U-T San Diego, formerly and historically known as The San Diego Union-Tribune. This competitive recognition program is based solely on feedback from employees who shared insight on a number of critical culture drivers across personal development, work environment, diversity, and leadership.
By MANSCAPED · Via Business Wire · November 22, 2021
MANSCAPED™ Launches New Commercial, Bringing Together Two UFC® Legends Outside the Octagon® for the First Time
MANSCAPED™, the global leader in men’s grooming and multi-year marketing partner of UFC®, has debuted its latest star-studded commercial featuring the “Veteran Voice of the Octagon,” Bruce Buffer, and former featherweight champion, Max Holloway. Known for its renowned sports marketing initiatives, creative excellence and advertising chops, MANSCAPED brings all three together in this hilarious feel-good ad. The spot was elevated even further in partnership with world-class production company ArtClass and director Ryan Ebner.
By MANSCAPED · Via Business Wire · November 9, 2021
MANSCAPED™ Launches New Commercial, Bringing Together Two UFC® Legends Outside the Octagon® for the First Time
MANSCAPED™, the global leader in men’s grooming and multi-year marketing partner of UFC®, has debuted its latest star-studded commercial featuring the “Veteran Voice of the Octagon,” Bruce Buffer, and former featherweight champion, Max Holloway. Known for its renowned sports marketing initiatives, creative excellence and advertising chops, MANSCAPED brings all three together in this hilarious feel-good ad. The spot was elevated even further in partnership with world-class production company ArtClass and director Ryan Ebner.
By MANSCAPED · Via Business Wire · November 8, 2021
MANSCAPED™ Appoints Chee Min Hong as Vice President of Product Development
MANSCAPED™, the global grooming company and leading men’s lifestyle brand, has announced the appointment of Chee Min Hong as Vice President of Product Development, effective immediately. Hong brings more than 20 years of experience leading solid, progressive, and successful product development and global sourcing initiatives. In his new role – an inaugural position at MANSCAPED as its product pipeline catapults further into head-to-toe personal care – Hong will report directly to Founder and CEO, Paul Tran, and oversee the company’s global product development, from strategy and sourcing to regulatory and roadmap.
By MANSCAPED · Via Business Wire · September 14, 2021
MANSCAPED™ Launches in the United Arab Emirates and the Kingdom of Saudi Arabia
MANSCAPED™, the global men’s grooming company and leading lifestyle brand, today announces its arrival in the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia. MANSCAPED has quickly become a coveted brand and a daily routine for millions of men in three dozen countries worldwide, since successfully launching in Asia and Africa just last month. Thus, its expansion in Middle East North Africa (MENA) is a natural progression for the fast-growing brand and the next step on its international roadmap.
By MANSCAPED · Via Business Wire · September 8, 2021
MANSCAPED™ Appoints Ty Shay as Chief Growth Officer
MANSCAPED™, the global grooming company and leading men’s lifestyle brand, has announced the appointment of Ty Shay as Chief Growth Officer (CGO), effective immediately. Ty brings more than 20 years of experience leading transformational growth and executing strategic global marketing initiatives for a range of high-profile companies. In his new role – an inaugural position at MANSCAPED – Ty reports directly to Founder and CEO, Paul Tran, and oversees the company’s marketing department, growth strategy, and go-to-market product launches.
By MANSCAPED · Via Business Wire · August 31, 2021
Manscaped™ and 49ers Kick Off 2021-2022 NFL Season with a Must-See Marketing Activation
It’s quite a sight to see. Manscaped™, the global grooming company and leading men’s lifestyle brand, and the world-renowned San Francisco 49ers have been working on something special during the off-season. The two inherently bold brands leveled up their multi-year marketing partnership with a wildly innovative installation at Levi’s Stadium, the acclaimed home of the Niners and a venue that is welcoming back guests this NFL season. As the “Official Below-the-Waist Grooming Partner” of the football champs, Manscaped couldn’t have picked a better spot for an advertising overhaul than in the stadium’s many restrooms - the domain of hygiene and personal care.
By Manscaped · Via Business Wire · August 27, 2021
Manscaped™ Extends Partnership with Hibernian F.C. of the Scottish Premiership for Second Season
Another win for the Hibs. Manscaped™, the global leader in men’s grooming and self-care, and Scotland’s long-cherished Hibernian Football Club are pleased to announce their extended partnership for the 2021/22 season. This year’s prestigious Scottish Premiership is already fiercely underway and, with Manscaped’s enhanced designation of Official Below-the-Waist Grooming Partner, Hibs can add a different kind of W to their scorecard.
By Manscaped · Via Business Wire · August 24, 2021
Manscaped™ Designated Official Male Grooming Partner of The Sharks
Sink your teeth into this one. Manscaped™, the leading men's lifestyle brand and male grooming category creator, is teaming up with The Sharks, one of South Africa’s most successful and fan-adored rugby clubs. In good company, The Sharks recently partnered with global entertainment brand Roc Nation to further amplify the team’s international impact. And this September, as The Sharks compete in the newly formed United Rugby Championship League, they’ll be sporting an Official Male Grooming Partner in Manscaped.
By Manscaped · Via Business Wire · August 13, 2021
Manscaped™ Designated Official Male Grooming Partner of West Ham United
Manscaped™, the global leader in men’s grooming and self-care, certainly hit the nail on the head with this ironclad partnership. Today, the acclaimed men’s lifestyle brand proudly announces the newest addition to its ever-expanding sports partnership roster, the world-renowned West Ham United Football Club, lovingly known as the Hammers. As an iconic force within the prestigious Premier League - with 23 seasons under their belts and roots that date back to 1895 - West Ham United’s rich history has been synonymous with football for decades. Now, with Manscaped as the club’s Official Male Grooming Partner, this season is sure to bring added precision, accuracy, and ball control.
By Manscaped · Via Business Wire · August 10, 2021
Leading Men’s Grooming Company MANSCAPED™ Launches in South Africa
Known for its robust global footprint and hotly anticipated international launches, MANSCAPED™, the premier brand dedicated to men’s below-the-waist grooming, today announces its arrival in South Africa. This latest expansion marks the exciting entrance into a vast and exhilarating new continent for the direct-to-consumer (DTC) rocket ship.
By MANSCAPED · Via Business Wire · July 29, 2021
MANSCAPED™, Leading Men’s Grooming Company, Launches in Singapore
MANSCAPED™, the booming grooming company and go-to brand for millions of men around the world, today announces its launch in Singapore. This is the first Asian market for the global leader in men’s below-the-waist grooming and will serve as a catalyst for what will be an exciting rollout in this expansive and coveted region.
By MANSCAPED · Via Business Wire · July 27, 2021
MANSCAPED™ Designated Official Below-the-Waist Grooming Partner of the PDC’s World Matchplay Darts Championship
The MANSCAPED™ sports marketing team really hit a bullseye with this one. Today, the leading men’s grooming and hygiene brand announced that it has teamed up with the Professional Darts Corporation (PDC) as the thrilling sport reconvenes its hotly anticipated Betfred World Matchplay championship this summer. The pros know dart shafts come in many shapes and sizes, and whether they prefer a barrel with heavy knurling or a smooth feel, they’ll have MANSCAPED by their side as Official Below-the-Waist Grooming Partner to ensure they have the right tools for the job.
By MANSCAPED · Via Business Wire · June 18, 2021
MANSCAPED™ Launches in Hairhouse, Australia’s Leading Hair & Beauty Destination
Down Under has never looked this good. The world’s premier and leading brand in below-the-waist grooming and hygiene, MANSCAPED™, announces its launch in Hairhouse, Australia’s destination for all things hair and beauty. As a pioneer in grooming innovation, MANSCAPED is dedicated to providing high-quality products that help consumers enhance their confidence - making the company a perfect match for Hairhouse. MANSCAPED’s best-selling tools and formulations will be available in all 110 Hairhouse locations across Australia beginning May 24, 2021.
By MANSCAPED · Via Business Wire · May 23, 2021
MANSCAPED™ Designated Official Below-the-Waist Grooming Partner of The Professional Bowlers Association
A partnership right up the MANSCAPED™ alley. The global leader in men’s grooming and hygiene spares no effort when it comes to its coveted sports partnership roster, and today is pleased to announce its latest addition: The Professional Bowlers Association (PBA). As the host of the largest and most competitive bowling tournaments worldwide, the PBA is no stranger to hairy situations and welcomes MANSCAPED into the fold as Official Below-the-Waist Grooming Partner of its most popular upcoming competitions.
By MANSCAPED · Via Business Wire · May 13, 2021
MANSCAPED™ Introduces The Ultra Smooth Package, A Specialized Groin Shaving System
Even the finest of jewels need polishing on occasion and thanks to MANSCAPED™, the global leader in male below-the-waist-grooming and hygiene, and The Ultra Smooth Package, men who prefer a hairless look now have the tools they need to expertly buff, protect and smooth their most sensitive areas. Make your downstairs gleam with this new product lineup, launching first in the United States and Canada.
By MANSCAPED · Via Business Wire · May 10, 2021
MANSCAPED™ Designated Official Trimmer of the Gamecocks
It’s a match made in MANSCAPED™ heaven. Leading men’s grooming brand and the University of South Carolina Gamecocks have come together for an unprecedented and undoubtedly harmonious partnership. Known for its extensive roster of acclaimed global sports sponsorships, MANSCAPED and its confident but never cocky (until now) sports marketing department is proud to announce its first partnership with a college athletic program. Not to mention one that’s earned 11 national team and individual titles since 2010 in the NCAA Division I Southeastern Conference (SEC). And with the most loyal fanbase around!
By MANSCAPED · Via Business Wire · April 28, 2021
Meet Paul Tran, Founder and CEO of Rocketship DTC Brand MANSCAPED™
Today, MANSCAPED™, the global leader in men’s below-the-waist grooming, is cracking the code behind the company’s success with an exclusive introduction to its Founder and CEO, Paul Tran. From early beginnings to ongoing endeavors, Paul maintains a steadfast dedication to creativity, long-term thinking, and lifelong learning. These are just a few key takeaways as we get acquainted with the man leading MANSCAPED’s massive movement.
By MANSCAPED · Via Business Wire · April 13, 2021
MANSCAPED™ Designated Official Below-The-Waist Trimmer of Füchse Berlin of Bundesliga Handball
The MANSCAPED™ sports partnership roster just got a little foxier. Today, the rocketship men’s below-the-waist grooming brand is pleased to announce its latest partnership with Füchse Berlin, or Foxes Berlin, the celebrated professional handball club located in Germany’s capital city and the epicenter of this beloved national sport. The team warmly welcomes MANSCAPED’s sponsorship amid a heated season of Bundesliga Handball, the country’s top league and the most renowned handball competition in the world.
By MANSCAPED · Via Business Wire · April 8, 2021