86% OF CYBER WEEKEND BUYERS SHOPPED ON AMAZON, 52% SHOPPED MOSTLY ONLINE, NUMERATOR REPORTS93% Used Cyber Weekend Sales to Buy Gifts; 67% Said Rising Prices Impacted their Holiday Shopping
60% OF CONSUMERS ENCOUNTER LOCKED-UP MERCHANDISE; 27% WILL SWITCH RETAILERS OR ABANDON PURCHASE, NUMERATOR REPORTSConsumers Willing to Wait for Locked-Up Electronics and Over-the-Counter Meds, Unwilling to Wait for Bath & Body Products
NUMERATOR LAUNCHES CONTROL GROUPS TO QUANTIFY IMPACT OF CRM MARKETINGBrands Can Now Measure CRM Marketing Lift on Buy Rate, Purchase Frequency, and More
NUMERATOR ANNOUNCES 200,000 PANEL WITH NEW TRANSPARENCY STANDARDIntroduces a New Level of Clarity to the Market Research Community
62% OF CONSUMERS PLAN TO CELEBRATE HALLOWEEN; 80% PLAN TO PURCHASE CANDY, NUMERATOR REPORTS64% Prefer to Shop In-Store for Halloween Items; 15% Plan to Decorate with Giant Skeletons and Other Large-Scale Decor
POST CONSUMER BRANDS EXPANDS NUMERATOR PARTNERSHIPSingle-Sourced, Omnipanel Data Provides Visibility into Family Meal Occasions, Including Grocery Trips, Restaurant Visits, and Pet Food Purchases
71% OF FMCG SHOPPERS BUY OUTSIDE FOOD, DRUG, MASS CHANNELS, NUMERATOR REPORTSFurther Analysis Shows Buy Rate 1.5X Higher Across 500+ Major Categories with Full Market View
86% OF NUMERATOR TOTAL COMMERCE PANEL NOW DIGITALLY CONNECTED45+ Online, In-app, and Loyalty Account Options Available for Streaming of Purchase Data
NUMERATOR OMNIPANEL SURPASSES 2 BILLION SHOPPING TRIPSAdvancements in Digital Collection, Data Processing and User Engagement Doubled the Speed of Data Capture
30% OF U.S. CONSUMERS HAVE CONSIDERED OR ALREADY RELOCATED DUE TO CLIMATE-RELATED CONCERNS, NUMERATOR REPORTSConsumers Affected by June 2024 Heat Wave Increased Ice Spend by +15%, Alcoholic Beverage Spend by +27%; Southern U.S. Consumers 27% More Likely to Restock Emergency Supply Kits Multiple Times per Year
ONLINE RETAILERS CAPTURE 37% OF BACK-TO-SCHOOL SUPPLY SALES, NUMERATOR REPORTSWalmart Captures 34% of Back-to-School Spending; 9 in 10 Students Now Using Technology in the Classroom
TOP 5 PRIVATE LABEL BRANDS ARE OWNED BY WALMART; KROGER’S SMART WAY IS FASTEST GROWING STORE BRAND, NUMERATOR REPORTSAldi, Trader Joe’s, Costco Lead in Store-Brand Share; Nearly all U.S. Households Now Buying Private Label Grocery and Health & Beauty Products
CONSTELLATION BRANDS EXPANDS NUMERATOR PANEL OF RECORD RELATIONSHIPVisibility into Online & In-Store Channels Helps Contribute to Agility in Changing Market
55% OF U.S. CONSUMERS PLAN TO WATCH 2024 SUMMER OLYMPICS, NUMERATOR REPORTS60% Plan to Watch Via Streaming Services; Gen Z Consumers More Likely to Purchase Products Endorsed by Olympians
NUMERATOR VERIFIED BUYER SURVEY RESPONSES NOW INTEGRATED INTO REPORTS WITHIN HOURSAutomated Access to Verified Buyer Research Tool, AskWhy, Now Available in 11 Numerator Insights Reports
AMAZON PRIME DAY 2024 EARLY RESULTS ARE IN, NUMERATOR REPORTS68% of Prime Day Shoppers Extremely or Very Satisfied With Deals, 53% Compared Amazon Prices with Other Retailers; Average Order Size Up from Prime Day 2023
NUMERATOR LAUNCHES LARGER PANEL AND NEW PLATFORM CAPABILITIES IN CANADA50% Increase in Panel Size YOY, New Survey and Insights Capabilities for Canadian Brands and Retailers
MORE THAN 40% OF AMERICANS EXPECTED TO SHOP AMAZON PRIME DAY 2024, NUMERATOR REPORTSNew Retail Sales Analysis Shows Amazon Dominating July Events; Target and Walmart See Double Digit Boosts in October Events
61% OF ELECTRIC VEHICLE OWNERS MORE LIKELY TO SHOP AT RETAILERS WITH CHARGING STATIONS, NUMERATOR REPORTS30% of EV Owners Reside in Pacific US, 46% Own a Tesla Vehicle; Savings on Fuel & Maintenance Top Environmental Concerns in EV Purchase Decisions
57% OF CONSUMERS PLAN TO CELEBRATE MEMORIAL DAY WEEKEND; 44% PLAN TO PURCHASE ALCOHOLIC BEVERAGES, NUMERATOR REPORTSGen Z More Likely to Shop at Dollar Stores, Gen X More Likely to Purchase Alcoholic Beverages for Holiday Weekend; Goose Island, New Glarus, Guinness Poised for Memorial Day Spike in Unit Sales
64% OF U.S. HOUSEHOLDS BUY SEASONAL ALLERGY MEDICATION; 72% OF BUYERS SAY BRAND NAME AND PRIVATE LABEL OFFER SAME QUALITY, NUMERATOR REPORTS17% of Allergy Med Buyers Are More Likely to Consider a Brand After Seeing Ads; Zyrtec, Claritin, Equate (Walmart) Capture Highest Share of Spend
78% OF CONSUMERS PLAN TO CELEBRATE MOTHER’S DAY, GEN Z TWICE AS LIKELY TO GIVE GIFTS, NUMERATOR REPORTS36% of Consumers Plan to Give Mother’s Day Gifts, 34% Plan to Dine Out; 54% of Mother’s Day Alcohol Buyers Opt for Wine
82% OF SHOPPERS CANNOT MATCH CELEBRITIES TO THE BRANDS THEY OWN, NUMERATOR REPORTSFenty Beauty (Rihanna), Haus Laboratories (Lady Gaga), KYLIE (Kylie Jenner) Buyers Show Highest Awareness of Celebrity Affiliation; Consumers Less Likely to Recommend Influencer Brands than Mainstream Brands
36% OF MARIJUANA USERS REPORT REDUCED ALCOHOL CONSUMPTION SINCE USING CANNABIS PRODUCTS, NUMERATOR REPORTS31% Say they Spend $100+ Per Month on THC Products; Users Over Index with Doordash, Uber Eats, Little Caesars, Energy Drinks, and Snacking Categories
69% OF CONSUMERS PLAN TO CELEBRATE EASTER, 53% TO BUY CANDY, NUMERATOR REPORTSGen Z Three Times as Likely to Order Takeout on Easter; Millennials Most Likely to Give Gifts
NUMERATOR PARTNER ECOSYSTEM NOW INCLUDES SNOWFLAKE, AWS, AZURE, AND GOOGLE CLOUDSingle-Sourced, Verified Consumer Purchasing Data Available As Soon As One Day After Trip
UNILEVER RENEWS MULTI-YEAR NUMERATOR PARTNERSHIP TO DRIVE GROWTHSingle-sourced Data Scales Shopper Strategy and Drives Product Innovation
61% OF CONSUMERS PLAN TO WATCH SUPER BOWL LVIII, NUMERATOR REPORTSTaylor Swift to Draw New Gen Z and Millennial Viewers; Michelob Ultra Wins with Chiefs Fans, Modelo with 49ers Fans
FASTEST GROWING BRANDS TO WATCH IN 2024 – RANKINGS RELEASED BY NUMERATORFeastables and PRIME Top Fastest Growing List; T.J. Farms and AquaStar Win with GLP-1 Users, Olipop and Poppi Win with Gen-Z Consumers
48% OF CONSUMERS PLAN TO MAKE NEW YEAR’S RESOLUTIONS, NUMERATOR REPORTS74% Plan to Make Physical Health Resolutions; 55% Opt for Financial Goals
NUMERATOR ANNOUNCES 1 MILLION CUSTOM PEOPLE GROUPS CREATED ON NUMERATOR INSIGHTS PLATFORMUsers Embrace Tools That Unlock Advanced Analytics At Scale; Customized Results Based on Retailers Shopped, Demographics, GLP-1 Usage and More
UPDATE: GLP-1 USERS FOCUSED ON WEIGHT LOSS ARE DECREASING FOOD PURCHASING, NUMERATOR REPORTSBuy Rates are Down -5% to -20% Across Key Grocery Departments for Consumers Using GLP-1 for Weight Loss
GLP-1 USERS FOCUSED ON WEIGHT LOSS ARE DECREASING FOOD PURCHASING, NUMERATOR REPORTSBuy Rates are Down -5% to -20% Across Key Grocery Departments for Consumers Using GLP-1 for Weight Loss
CONSUMERS USING GLP-1 MEDICATIONS FOR WEIGHT LOSS SKEW YOUNGER AND HIGHER INCOME, NUMERATOR REPORTS42% of Users Planning to Lose <15 Pounds Are Millennials or Gen Z; Boomers Make Up 60% of People Using for Diabetes While Millennials and Gen Z Comprise 8%
89% OF CYBER WEEKEND BUYERS SHOPPED ON BLACK FRIDAY, 45% ON CYBER MONDAY, NUMERATOR REPORTSApple, Samsung, Bath & Body Works Top Black Friday Sales; Walmart and Dollar Tree Private Label Brands Win in Household Penetration
91% OF CONSUMERS PLAN TO CELEBRATE THANKSGIVING; 33% PLAN TO PURCHASE ALCOHOLIC BEVERAGES, NUMERATOR REPORTSStove Top, Cool Whip, Jiffy, Butterball, French’s See 3X+ Boost in Penetration; Number of Turkey Buyers Drops Back to Pre-Pandemic Norms
NUMERATOR LAUNCHES OMNICHANNEL GLP-1 DATASET TO UNDERSTAND CONSUMER BEHAVIORHouseholds Using GLP-1 for Weight Loss Average 33 Food & Beverage Shopping Trips Per Month vs. 29 Trips Across All Households
61% OF CONSUMERS PLAN TO CELEBRATE HALLOWEEN; 80% PLAN TO PURCHASE CANDY, NUMERATOR REPORTS31% of Consumers Opt for Private Label Candy for Trick-or-Treaters, 20% Choose it for Themselves; Costco’s Kirkland Signature Leads October Store Brand Candy Sales
AMAZON PRIME BIG DEAL DAYS EARLY RESULTS ARE IN, NUMERATOR REPORTSBrands Leading Top Items List: Premier, Amazon, Liquid I.V., ThisWorx; 28% of Shoppers Buying Holiday Gifts, 58% Highly Satisfied with Deals
AMAZON’S PRIME BIG DEAL DAYS MAY SURPASS CYBER MONDAY – BUT NOT PRIME DAY, NUMERATOR REPORTSNearly One-Third of US Consumers Expected to Shop the Event; Toys & Barbie Likely to See Boosts, Electronics Likely to Show Declines
NUMERATOR RECOGNIZED AS A LEADER IN SNOWFLAKE’S MODERN MARKETING DATA STACK REPORTNumerator Enables Joint Customers to Build Leading Solutions on Snowflake’s Data Cloud That Power Business Intelligence
80% OF BACK-TO-SCHOOL SHOPPERS PLAN TO PURCHASE AT MASS RETAILERS, 69% PLAN TO SHOP IN-STORE, NUMERATOR REPORTS30% of Shoppers Consider Name Brand Important in School Supplies; 34% Plan to Finish Back-to-School Shopping in One Day
AMAZON PRIME DAY 2023 EARLY RESULTS ARE IN, NUMERATOR REPORTS68% of Prime Day Shoppers Extremely or Very Satisfied With Deals; Average Order Size and Household Spend Up From 2022
87% OF CONSUMERS PLAN TO CELEBRATE INDEPENDENCE DAY, 47% PLAN TO PURCHASE ALCOHOLIC BEVERAGES, NUMERATOR REPORTSConsumers Look for Savings this 4th of July – 27% Say They Will Increase Coupon Usage, 20% Will Shop Dollar Stores, 16% Will Switch to Store Brands
NUMERATOR EXPANDS SURVEY OFFERINGS WITH $40M+ MULTI-YEAR INVESTMENTNew Capabilities Include Digital-First Qualitative Solutions, In-Report Voice of the Consumer, Instant Survey Responses Available in Hours
NUMERATOR ANNOUNCES SNAP TRIP TRACKER TO ANALYZE CHANNEL AND CATEGORY IMPACTGas & Convenience SNAP Trips Up 17% vs YA; Proteins and Prepared Foods Most Impacted by End of Emergency Allotment Program
NUMERATOR LAUNCHES RESTAURANT DATA AND PLATFORM WITH MENU-LEVEL DETAIL BY DAYPART80% of Limited Service Restaurant Sales Covered; Includes Third-Party Delivery Services
NUMERATOR PUBLISHES SNAP SHOPPER SCORECARD REPORTING SPEND AND SHARE BY RETAILERWalmart Captures 26% of SNAP Shopper Grocery Spend; 7-Eleven, Dollar General, Dollar Tree to Also See Significant Impact from End of Emergency Allotments
NUMERATOR LAUNCHES SNAP INSIGHTS CENTER TO TRACK IMPACT POST EMERGENCY ALLOTMENTS PROGRAMSNAP Recipients Cutting Back on Grocery Items 2X Faster than Non-Recipients; Prioritizing Cheaper Brands, Deprioritizing Stock Up Trips
Numerator Monthly Inflation Report: Inflation Increased 0.6% for Everyday Consumer PurchasesNumerator’s Monthly Inflation Report indicates inflation increased 0.6% in April (compared with 0.0% in March) for everyday consumer purchases such as food at home, alcoholic beverages at home, limited service restaurants, housekeeping supplies, toys, pet products, sporting goods, and tools, hardware, outdoor equipment and supplies
88% of Consumers Plan to Celebrate Mother’s Day, 79% Father’s Day, Numerator Reports44% Buying Flowers for Mom, 38% Buying Gift Cards for Dad; Alcohol Twice as Popular on Father’s Day
Numerator Monthly Inflation Report - Inflation is Slowing for Everyday Consumer PurchasesNumerator’s Monthly Inflation Report indicates inflation slowed to 0.3% in March (compared with 0.4% in February) for everyday consumer purchases such as food at home, alcoholic beverages at home, limited service restaurants, housekeeping supplies, toys, pet products, and sporting goods
BELLRING BRANDS SELECTS NUMERATOR AS ITS OMNICHANNEL PURCHASE PANEL PROVIDERVisibility into Online & Offline Channels Provides Full Market View with Deep Consumer Understanding
85% OF CONSUMERS PLAN TO CELEBRATE EASTER 2023, NUMERATOR REPORTSHouseholds with Children Spend 27% More on Candy Than Those Without; Top Easter Candy Brands: Kinder Joy, Nerds, Sour Patch Kids, M&M Minis
NUMERATOR MODERNIZES DATA CHANGE MANAGEMENT FOR CONSUMER INSIGHTSAutomated Capabilities Enable Pre / Post Change Analysis At Scale; 4 Years of Data for Pre- and Post-COVID View
NUMERATOR LAUNCHES OMNI CALIBRATION WITH BRAND AND CATEGORY LEVEL TRUTH SETSNew Omni Calibration Engine Adapts to Brand-Category-Retailer-Channel Truth Sets Across 21 Retail Channels; 35 Trillion Permutations
NUMERATOR ITEM DETAIL TOPS 90% FOR FIVE SECTORS ACROSS FULL OMNICHANNELBaby, Pet, Office, Home & Garden and Home Improvement Achieve 90% Item Level Coverage (Health & Beauty and Household 87%) Across All Channels
NUMERATOR LAUNCHES NEW HIGHER STANDARD TOTAL COMMERCE CONSUMER INSIGHTS PANELNumerator Doubles Panelist Qualification Standard; Introduces Diverse Retailer Requirement
NUMERATOR LAUNCHES 150,000 HOUSEHOLD INSIGHTS PANEL UNLOCKING +43% SAMPLE INCREASE4 Years of Purchase History; Numerator Now 2.3x the Size of Traditional Consumer Insights Panels
