Articles from Theorem

Theorem, a digital marketing solutions provider, today announced the launch of its Founding Partner Program for its Upward for D2C solution. During this free, 90-day program, retailers that use Shopify as their ecommerce platform will have the opportunity to gain early access to Upward for D2C and work closely with Theorem to identify their storefront conversion gaps, activate existing video content and improve shopping experiences. Eligible Shopify D2C brands are encouraged to apply for the program now.

Theorem, a digital marketing solutions provider, today released new research showing that 77% of organizations experience manual errors in pre-sales that disrupt advertising revenue execution, revealing a critical and often overlooked risk in the deal process. While most organizations believe their current ad sales and pre-sales tools are effective, the data shows persistent manual friction, errors and delays across the deal process.

Theorem, a digital marketing solutions provider, today announced a breakthrough strategic partnership with Firework, the world's leading AI driven video commerce and engagement platform built for brands and retailers. Together, Theorem and Firework are delivering an end-to-end, fully integrated video commerce solution designed to simplify and accelerate video commerce adoption for DTC and retail brands globally.